New Belgium Brewing Company partnered with our team to launch their new hard seltzer line, Fruit Smash. We designed bold, irreverent brand visuals and packaging that brought the vibrant flavors to life in a fun, fresh, and unexpected way—disrupting the category and making a statement on shelf. Since its launch in March 2021, Fruit Smash has exceeded expectations, becoming New Belgium’s top innovation brand and earning high praise from retailers.